T.R.E.A.T. — Jagger Moore / ACD Writer

iRobot T.R.E.A.T.

Is your dog afraid of your Roomba? Let us help you with our Tasty Reward Emission Apparatus Thingy™.

Critics are calling it “a triumph of Pavlovian engineering.”

Recognition:

Featured in Better Homes and Gardens, Gizmodo, LBB and many more.
Here’s us talking about it!

Credits:
Sarah Johnson, Jason Goldberg, Clark Chamberlin

Thousands of eager Roomba owners flocked to the website to apply for a chance to test the prototype. A limited collection of T.R.E.A.T.s made their way into the homes (and hearts) of some very good doggos.

We even put up some dog-level OOH across San Francisco.