iRobot asked us to develop a launch campaign highlighting their operating system, iRobotOS.

What really sets iRobotOS apart is the fact that it’s actually a dozen or so teeny tiny engineers who are obsessed with cleaning your floors. The campaign practically wrote itself. 


6 point uptick in aided brand awareness
8 point uptick in consideration
29% increase in sales
Editor’s Pick on AdAge, featured on LBBOnline