Meineke

Mein Key

Project

To re-establish Meineke as a trusted car care expert, we gave them a man. A German man. A German man who loves Meineke so much he can barely contain himself.

Why German? Because that allowed us to create a fun, interlingual device that turned the hard-to-remember Meineke name into its own ear worm.

Results

Following the campaign’s launch, leads were up 15%—Meineke’s best year in their 50-year history.

Social + Digital

We wrote tons of quick, hard-working spots for all of your favorite online advertising placements.

Credits

Made with Patrick Newman, Rob Stone, Aaron Hirsch, Alyssa Trocina
Directed by Martin Granger

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