MEINEKE
Mein Key
To re-establish Meineke as a trusted car care expert, we created an eager German spokesperson with an undying love for the brand.
Why German? Because that allowed us to create a fun, interlingual device that turned the hard-to-remember Meineke name into its own ear worm.
Following the campaign’s launch, leads were up 15% —Meineke’s best year in their 50-year history.
Why German? Because that allowed us to create a fun, interlingual device that turned the hard-to-remember Meineke name into its own ear worm.
Following the campaign’s launch, leads were up 15% —Meineke’s best year in their 50-year history.