WORK
Writer & Creative Lead
iROBOT
THE SITUATION ROOMB
Inside every Roomba vacuum, there’s a “Situation Roomb” full of tiny engineers. They are even smaller than a can of beans.
Results? Of course.
6 point uptick in aided brand awareness.
8 point uptick in consideration.
29% increase in sales.
Editor’s Pick on AdAge, featured on LBBOnline
We made over 300 unique assets to bring the campaign to every corner of the internet. Well, most corners. The internet has a lot of corners. And iRobot knows which ones to avoid.
We gave iRobot a voice across all channels but not literally because that would be creepy and weird.