WORK
Writer & Creative Lead
TAKE 5
JUST FOR CARS
Some car lovers refer to their car as their “baby.” But through extensive research, we determined that motor vehicles and human infants are actually quite distinct in both form and function.
So we ran a series of radio PSAs that led listeners to Take5CarWashIsJustForCars.com, the world wide web’s premier resource for determining whether something is a car or a baby.