Amazon x Hyundai  In the Time it Takes

Hyundai is the first car you can buy on Amazon. What used to take a weekend now takes less time than it does to learn the slang.




Credits:
Sumner Mahaffey, Parker McDermott, Tony Kalathara
OOH with Ronnie Lee, Berlin Burkhart, Vince Murray
Directed by Gui Borchert


The work works on social, too. 



Out-of-home boards paired Hyundai vehicles with Amazon’s iconic yellow “Add to Cart” buttons.
We even put “Buy on Amazon” magnets on real cars that we hauled down the 405. You know, for eyeballs.